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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Ipsos Consumer Tracker
Americans are mixed on whether brands should weigh in on political and social issues
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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Sports: Public Opinion & Polling
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.