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Women of Color Facing Economic Pressure, Believe System is Broken
New Ipsos survey for Intersections of Our Lives: Majority Believe American Dream Is No Longer Accessible
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
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7 in 10 Americans want the government to spend more to lower healthcare costs
New Axios/Ipsos American Health Index finds bipartisan support for increased federal spending to cut healthcare costs; trust in government over childhood vaccine requirements has eroded
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Despite the hype, most don’t plan to watch any NCAA March Madness
More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
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Most Americans agree the government should regulate AI, but party splits emerge on how
While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
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Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps
For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.
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Gas prices aren’t hurting Americans’ summer plans … yet
Americans' summer plans for 2026 are roughly the same as they were in 2025, according to the Ipsos Consumer Tracker, but that may change if higher gas prices continue to linger.
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Almost all Americans think gas prices have gone up and will get worse
Almost all Americans (84%) think gas prices will get worse in the next few weeks, according to new polling from the Ipsos Consumer Tracker — and that’s affecting a number of things we do as consumers.
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Impacts of Multinational Corporations
In our latest Ipsos Global Reputation Monitor, we explore the impact of companies’ 'homes' on how they are perceived by citizen-consumers around the world.