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Why family caregivers need a financial lifeline, and how brands can help
Family caregivers are stretched thin — and few know about existing opportunities for support. Institutions will need to take action, says Ipsos Public Affairs’ Mallory Newall.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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AI chatbots steer shoppers to brands. Here’s how to join the conversation
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
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Screen time is families’ biggest tension. Here are 5 reforms they need
The role of smartphones and screens in childhood is cause for wonder and for worry. FOSI’s Marissa Edmund explains the policies that educators, businesses, and parents can implement to keep screen time and digital privacy under control.
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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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Seeing the Unseen
How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker
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Shipping and returns are still the bugaboos of online shopping
Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker