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Which social shifts are changing how we’ll eat, drink and celebrate
Shifts in Americans’ lifestyles and social time are spurring new opportunities for innovation for bars and restaurants, says Diageo’s Efrain Rosario.
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More Americans are ‘sober-curious.’ Marketers should understand why.
Brands shouldn’t just take note of Americans’ heightened interest in alternatives to alcohol — they should understand the underlying forces behind this shift. Ipsos’ Sam Agarwal explains where brands should start.
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Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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[WEBINAR] What the Future: Food
Join us for our What the Future: Food webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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[RECORDING] Ipsos at the 2024 ESOMAR Conference
Ipsos is thrilled to invite you to our complimentary webinar on October 15th, following our exceptional presence at the 2024 ESOMAR Conference in Greece!
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Trump and Harris are locked in a tight race weeks before the election
New ABC News/Ipsos polling finds Trump maintains his advantage on the economy
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Americans think we know about sweeteners, but do we?
Almost all Americans know that honey is a natural sweetener (95%) but when asked about stevia, aspartame and more, things got a little murkier, according to the Ipsos Consumer Tracker
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It’s not just higher prices driving increased grocery spend
Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.