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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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People are less concerned about the pandemic than ever
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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What the Future: Love
Revisit our webinar to hear insights on how brands can adjust their offers, services and messaging to recognize the changing landscape of love.
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Love
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.
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How expressing love will change ‘putting a ring on it’
As digital media takes a bigger role in how people express love, that’s changing what people want from love tokens like rings and diamonds, says Pandora Jewelry North America President Luciano Rodembusch.
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Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved.