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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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What the Future: Love
Revisit our webinar to hear insights on how brands can adjust their offers, services and messaging to recognize the changing landscape of love.
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Love
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.
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How expressing love will change ‘putting a ring on it’
As digital media takes a bigger role in how people express love, that’s changing what people want from love tokens like rings and diamonds, says Pandora Jewelry North America President Luciano Rodembusch.
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Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved.
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What business and institutions need to know about changing norms of love
How will people meet their partners? How many will they have at once, and over their lifetimes? These answers are changing, and increasingly technology and platforms are playing a role. What the Future Editor Matt Carmichael outlines how love in all its forms will drive how people live, spend, relate and even vote.
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How people are rethinking happily ever after
More people than ever are living unmarried and marrying later in life. But many brands are still selling coupledom, says relationship columnist Meredith Goldstein. Here’s how she sees the future of relationships and modern love.
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How changing institutions will define relationships
The institutions where people meet are changing, which could lead to more online forms of meeting and dating. The American Enterprise Institute’s Dan Cox finds this commodification and gamification of relationships troubling.