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December 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly As Expectations Sub-Index Rebounds
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Small business sentiment declines as inflation and talent retention are among top concerns
The quarterly MetLife/U.S. Chamber of Commerce/Ipsos Small Business Index in Q4 2025 is down from Q3 2025
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Americans are worried about the U.S. falling behind on investing in airport security technology
New Ipsos poll conducted on behalf of the U.S. Travel Association finds that nearly all Americans agree it is important for the U.S. to provide a safe and efficient travel experience ahead of hosting major international events in the next few years
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Americans (82%) View Clear Vision As Vital for Youthfulness & Confidence
Yet One Third Need Vision Correction But Haven't Visited An Eye Care Professional In The Past Year
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The Creator Economy Redefined: How Interactive Livestream Gifting is Transforming Entertainment
TikTok and Ipsos release a new report featuring research data and case studies to demonstrate how livestream gifting is redefining creator-viewer relationships, the entertainment landscape and the creator economy at large.
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Nearly three in four Americans oppose cuts to federal jobs, programs focused on mental health
New NAMI/Ipsos poll finds that most Americans believe Congress is doing too little to address mental health needs
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Navigating the new norms and markets for tomorrow’s families
Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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Shifts: Evolving from the nuclear family model
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.