Shifts: Evolving from the nuclear family model
Shifts: Evolving from the nuclear family model

Shifts: Evolving from the nuclear family model

Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.

Now: From nuclear to nontraditional

Today’s definition of family is evolving beyond the traditional nuclear structure to include friends and non-legal relations. Now, AI is being invited into family matters. As it becomes more pervasive, people are turning to AI companions to handle household tasks, allowing parents to spend more quality time with their children and even assist in resolving family disputes.

NEXT: From family time to screen time

Technology will play a dual role as educational content becomes increasingly common. On one hand, algorithmically personalized content will help families meet their child’s educational needs. However, if trends continue, using screens as a babysitter during formative years may result in developmental deficiencies.

FUTURE: From chance to chosen

The concept of chosen family could expand to new legal and social forms. Hybrid family structures, where multiple adults form a committed household, may become more mainstream, driven by both personal desire and a pragmatic need to pool resources for childcare, housing and financial security.

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