Search
-
How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
-
Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
-
Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
-
The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
-
How financial services providers can help customers deal with inflation
While banks cannot influence policies to impact inflation, they can show empathy and help alleviate customer economic anxiety by launching new products and services to help them cope, and ultimately deepen trust and win new customers.
-
Seven in ten people anticipate climate change will have a “severe effect” in their area within the next ten years
And six in ten say their government is not working hard enough to tackle climate change.
-
Mastering Complexity: The path towards a cancer-free reality
In this paper we focus on unraveling – and ultimately overcoming – the sheer complexity of cancer, one of humanity’s oldest and most formidable foes.
-
Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened.
-
Mapping Out Demand Spaces by Context
Ipsos’ unique demand space segmentation approach examines the intersection of people, needs, and context to help you understand growth opportunities through a multi-dimensional lens.
-
Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.