Search
-
Lingo State of Wellness 2025: Glucose Gap Report
Lingo/Ipsos survey explores what people in the U.S. and U.K. know about metabolic health
-
Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11
-
Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
-
How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.
-
How humanizing pets is reshaping pet owners’ habits
More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.
-
How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.
-
How making pet care more affordable could make people healthier
Zoetis’ Jamie Brannan in conversation on the economics of pet ownership, the shifting landscape of pet care, and the ways animal companionship can improve human wellbeing.
-
How pet food is evolving to fit modern lifestyles
Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.
-
How companies can prepare for the changing status of pets in the future
What the Future’s Matt Carmichael considers what will come next for the $150 billion pet industry and how businesses can prepare for a future where pets are even more prevalent.
-
Medallia Experience Conference
Join Ipsos at the Medallia Experience Conference to hear CX experts share actionable insights and best practices.