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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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Majority of Americans would vote in favor of abortion legality in hypothetical state-level ballot measure
New Ipsos/USA Today poll finds support for deciding abortion rights at the state level using such a ballot measure exists across party lines
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Changing norms around free speech?
What are the limits of free speech? Are the boundaries shifting? And, if so, will these shifts be just normative? Or will they be institutional? We take a stab at understanding these ideas in five data points.
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[WEBINAR] ‘Healthy’ Positioning That Changes Behavior
Positioning is the single most important strategic decision for brand leaders – informing all subsequent marketing, communication, and brand experience strategies. Thus, it’s imperative to get it right.
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SHOPTALK Fall Meetup
Shoptalk Fall Meetup is a one-of-a-kind, online meetings and collaboration event that brings a large group within the retail industry together for double opt-in meetings and small group discussions.
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Ipsos Core Political : Presidential Approval Tracker (08/03/2022)
This week’s Ipsos Core Political has President Biden with a 38% approval rating, and 69% of Americans say things in this country are off on the wrong track. The economy remains the nation’s most important problem and the issue Americans want Biden to prioritize.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Who gave Democrats the edge on the generic ballot?
Following the same people over time, FiveThirtyEight/Ipsos tracking unpacks the people and issues driving previously uncommitted Democratic voters to the midterms.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed; support is weaker
in the U.S. than in all other western countries