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A New Perspective for Ipsos Observer in North America
Warren Frankel Joins Ipsos Observer as President for North America
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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Socialogue: My Friend "Likes" a Brand. Hmmm...
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network
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One in Seven (14%) Global Citizens Believe End of the World is Coming in Their Lifetime
One in Ten Believe Mayan Prophecy is True (10%), Fear World Will End in 2012 (8%)
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Ipsos Makes a Smart Investment in its Financial Services Team
Thomas Gallagher Joins Ipsos Loyalty's Financial Services Team
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Interconnected World: Entertainment and Gaming
Majority (57%) of Online Global Citizens Use Internet for Hobbies... Minorities Download Music (43%), Movies (34%) and Television (22%)
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