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Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers
Convenience, Flexibility, and Fixed Spending Limit Seen as Top Benefits
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A Snapshot of Sleep Preferences Among Travellers in Great Britain, the United States, Russia and China
Respondents Present a Mixed Bag for Which Type of Hotel Experiences They Prefer, From Mattress Firmness to Sleep Aids to Nighttime Routines
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A Flexible Solution to Understanding Today's Ongoing Conversations
Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences with your brand. And they're doing so 24/7.
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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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Seven in Ten (70%) Americans Plan on `Giving Back' This Holiday Season
On the Verge of Black Friday, Three Quarters (72%) Indicate They Would Shop More Often at a Store That Gives Back
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A Dialogue about Socialogue: What Global Consumers Are Thinking
For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.