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When will Americans be comfortable with self-driving cars?
Ipsos Mobility Navigator Global Study reveals new vehicle owners remain steady in their interest in autonomous driving in 2021
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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Global consumer confidence up for the eighth month in a row
Expectations Index back to its pre-pandemic level
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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Unemployment benefits not seen as major driver in labor shortage
The picture is as complicated as the labor force itself
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Americans have a sunnier outlook heading into the summer
Some Americans report improving mental health as fears about returning to “normal” pre-COVID life recede. Meanwhile, Americans are feeling more secure about their purchasing power.
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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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Will better representation on TV drive more viewers in mainstream content?
The protests in the latter half of 2020 stirred a renewed relevance about the lack of diverse representation and equity in society, including on television. As the media industry is a visible sector of where this gap and ongoing marginalization occurs, it will be an important player in fixing this problem.
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The Amazing Race: Next-Gen Immuno-Oncology Edition
Read more about the two front-runners in this niche category and insights behind their race to market.