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We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
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Addressing consumer confusion in recycling and circular economy
Delve into the intricate world of consumer beliefs, the hurdles in attaining a truly circular economy, and the crucial role brands play in enlightening consumers.
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Many Americans have experienced buyer’s remorse
New Google/Ipsos poll finds that Americans report shopping frequently and looking for deal days to shop.
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What looks sexiest on a man?
New Wall Street Journal/Ipsos polling explores what Americans find attractive on men
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Ipsos launches FastPack, a new pack screening solution now available on Ipsos.Digital
Ipsos is pleased to announce the launch of its intuitive pack screening tool, FastPack, on Ipsos.Digital. Now available on the Ipsos.Digital platform in the US, UK, Australia, India, and South Africa, it offers results in as little as four hours.
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Flights of Fancy: Affluents and their Perfect Getaway
Revisit our recorded webinar exploring Affluents’ Travel trends for 2023, including a look at how generations travel differently, why travel expenditures will differ this year, and lots more!
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Has the Dobbs decision made the public more divided on abortion?
As we approach the one-year anniversary of the overturning of Roe v. Wade, a new Ipsos poll finds that public opinion around the Dobbs decision and abortion in general remains mostly unchanged compared to six months ago
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Most Americans do not oppose corporate support of LGBTQ Pride
More than two in five Americans say corporations showing public support of the LGBTQ community is having a positive impact on the acceptance of LGBTQ people.
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Reuters/Ipsos Poll finds half of Americans think Hunter Biden is receiving favorable treatment
Most do not believe the charges against Hunter Biden are politically motivated, and the charges have little impact on Joe Biden's presidential bid.
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June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies
Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets