We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.
![[WEBINAR] TOAST 2026: Under Pressure - Fewer, Fragmented, Fought-For](/sites/default/files/styles/list_item_image/public/ct/event/2026-07/thumbnail-templates_1_0.png?itok=MxL-wPJW)
