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[WEBINAR] Sense of Community and Monetization Opportunities Among Younger Gamers
What is the 13-34 age cohort's relationship to gaming? As these consumers age up and obtain more discretionary income, what are their spending priorities within the gaming ecosystem?
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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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57% globally think their country is not doing enough to meet its infrastructure needs
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
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A Trump-Biden rematch is still too close to call
Most Americans believe vaccines are safe for children and adults, but half say they would be more likely to support a 2024 presidential candidate who questions the safety of vaccines
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Americans split on likelihood to receive new COVID-19 booster
Democrats, older Americans, and the college-educated are especially likely to report plans to get the updated booster
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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Nearly half of workers in three countries say they use AI at work
Survey of workers in Australia, United Kingdom and United States, ages 21-65, working full time or with 2+ part-time jobs
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Here’s how many guys really think about the Roman Empire
Here’s what we know today from the Ipsos Consumer Tracker about: AI, the Roman Empire, Taylor Swift, streaming services and more.
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What businesses need to balance for future U.S.-China relations
With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.
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Why polarization is our biggest security threat
America faces a number of political and economic challenges at home and abroad — but political division is one of the most urgent threats we face, says U.S. Rep. Elissa Slotkin. She explores what that signals for defense and business.