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Is Buy Now, Pay Later here to stay? Here’s what the data says
According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?
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How TV, our favorite hobby, is evolving for advertisers
Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
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Fewer Americans see higher prices, with one big exception
Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.
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Majority of registered voters unphased by Hunter Biden verdict
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
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Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
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What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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How electric vehicle incentives can charge the market
What policymakers need to know about public opinion to create an equitable and accessible EV market across the country and in key states.
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Shopping
What the Future: Shopping explores the forces that are changing how Americans spend and save, and how that will reverberate across industries.