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Where the next generation of online dating is headed
People are bad at marketing themselves in online dating, says sociologist and dating expert Jess Carbino. Here’s how she thinks dating platforms could use AI to help make better matches.
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How people are rethinking happily ever after
More people than ever are living unmarried and marrying later in life. But many brands are still selling coupledom, says relationship columnist Meredith Goldstein. Here’s how she sees the future of relationships and modern love.
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Recession Anxiety and Consumer Perspectives in 2023
Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
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Americans believe the country is far apart on abortion and immigration
New Ipsos poll also finds that inflation remains the top issue
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Americans are greatly concerned about social media’s impact on children
New Knight Foundation poll conducted by Ipsos also finds that there is less concern about censorship on social media
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Betting on sports betting growth
Below in five charts we explore the new frontier of legalized sports betting.
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Younger employed Americans are more concerned about AI replacing their jobs
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Sports betting is everywhere. How do Americans feel about it?
Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
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Sports gambling growth driven by small group of highly engaged sports fans
New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
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The Ever-Adapting Consumer: What to Expect in 2023
Revisit our recorded webinar to hear how consumers adapted to their changing world over the past year and what marketers can expect in the year ahead based on those learnings.