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Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices
We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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[WEBINAR] Defending the Customer During Economic Uncertainty
Join Ipsos Customer Experience experts, Stephanie Bannos-Ryback (EVP and US CX Service Line Leader) and Mary DeBisschop (SVP and Chief Commercial Officer, Ipsos CX), as they review 5 challenges faced by CX leaders in times of economic uncertainty.
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Five years after Parkland, what has changed?
In five charts we look at the state of gun violence in America.
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Adding AI to ads, search and social media drastically lowers Americans’ trust
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Human Factors For Kids: Conducting human factors testing with pediatrics
Listen in as we discuss the nature of the conditions affecting pediatrics, the FDA guidelines on pediatric users, as well as the considerations required to design and conduct human factors research with pediatric patients.
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Trump leads the Republican Primary field; Biden leads the Democrats
Reuters/Ipsos Poll: 2024 Primary Election Tracker, perceptions of Ukraine, university admissions, and the debt ceiling
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Americans want medication abortion to remain legal
Half of Republicans and a majority of Democrats and independents want medication abortion to remain legal.
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The State of the State of the Union
In five charts we look at the politics around the State of the Union.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker February 2023
Americans believe the country is heading in the wrong direction.