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July 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Reaches Highest Point In More Than Two Years
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Oceana Offshore Drilling Survey
American voters support various policies aiming to protect the ocean and wildlife.
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Decoding Gen Alpha Beauty: Unlocking the Tween Market
Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.
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How Ipsos helped Intuit Mailchimp turn clustomers into customers
Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.
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[WEBINAR] The ABCs of ESG: Growing purposefully & profitably
While ESG has become a political football in the culture wars, the truth is that Americans broadly care about the issues that ESG practices aim to solve – perhaps slightly less than the world on average, but still in the same ballpark.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Only Michelle Obama bests Trump as an alternative to Biden in 2024
The latest Reuters/Ipsos poll finds that about one-third of Democrats say Biden should drop out of the presidential race after the debate
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SEICon | Sports Entertainment Innovation Conference
Join Ipsos at SEICon — a first of its kind Sports, Entertainment & Innovation Conference hosting thought leaders and subject matter experts from across the globe to educate, collaborate and create dynamic ventures together.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.