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One year after Jan. 6 U.S. Capitol riot, concern about misinformation is high
New Ipsos poll, provided exclusively to the BBC, finds that significant portions of the American public believe conspiracy theories around Covid, the election, and QAnon
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Up Close and Personal: Humanizing Omnichannel
Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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GreenBook Webinar: How to Engage Your Gen Z Consumers
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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UX360 Research Summit
User experience research is becoming increasingly important as many industries grapple with saturated markets and user churn.
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Over half of Americans believe the country's economy is headed in the wrong direction
The same proportion believe the country overall is headed in the wrong direction
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Americans hope that 2022 will be better
Although most Americans don’t think 2021 was great, more hold out hope that 2022 will be better.
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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Despite the increase in extreme climate events, citizen mobilization for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.