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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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What makes us happy? Life satisfaction and the drivers of happiness.
Revisit our on demand webinar with contextualized insights from our latest happiness survey, with a focus on what makes people tick.
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Most Americans believe the federal ruling to suspend FDA approval of mifepristone is politically motivated
Few trust the Supreme Court to remain neutral and impartial in future cases surrounding abortion
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Energy Outlook: Clues to the sector’s future from Ipsos Global Trends
Innovation and change are here for the energy industry, but the transition to new forms of energy will not be overnight, and will not happen without challenges. Dig into our new report to find out more.
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Pedr Howard appointed as Executive Vice President, U.S. Creative Excellence
An expert in qualitative and quantitative research with an exemplary track record in creative advisory and insights, Howard has forged strong partnerships with top clients and industry organizations across his 16 years at Ipsos.
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Many Americans trust federal agencies
Though, opinion on federal agencies cleaves along partisan lines
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Americans not optimistic about U.S.-China Cooperation
Most Americans characterize U.S.-China relations as bad.
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Sports (and sports fandom) in America
Featuring guest speakers from NBC Sports, revisit our webinar to hear research insights into how the public approaches such a significant part of life, and tips for policymakers, advertisers, and brands.
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Americans hold mixed views on the expulsion of two Tennessee lawmakers
New USA Today Ipsos poll finds fewer than half are aware of the recent events that led to their removal
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ARF Inclusion by Design in Pharma Research & Marketing Webinar
While the healthcare industry has increasingly emphasized inclusivity, less attention has been devoted to inclusivity in marketing of and consumer research on pharma products.