ARF Inclusion by Design in Pharma Research & Marketing Webinar

While the healthcare industry has increasingly emphasized inclusivity, less attention has been devoted to inclusivity in marketing of and consumer research on pharma products.

Join Ipsos’ Jillian Rice for an ARF Pharma Council webinar exploring how pharma and healthcare companies can ensure their market research and advertising represent the full range of their consumers, both in terms of demographics and accessibility.

Expect to hear examples of effective ads rooted in inclusive design, as well as:

• What are the challenges in designing research on or interviewing difficult-to-reach populations?
• How can we design better qualitative and quantitative research for pharma products to ensure populations are represented appropriately?
• How does representation in these studies affect the creative for ads?
• How well do pharma ads represent and resonate with the communities in their respective markets?
• How can pharma and health care advertisers guard against making mistakes that could potentially alienate people in traditionally under-represented communities?

To join us, please visit the ARF website.

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