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How the future of conflict will transform business in a fragmented world
Imagine it’s 2034 and the world is more fragmented than it’s been in generations. AI-driven cyberattacks, disinformation, nationalism and polarization drive wedges between friends and enemies alike. How do you do business in that world? How do consumers react?
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Conflict
Defense is about managing risk in an uncertain world. This issue deals with topics about the future of conflict — geopolitics, cyberattacks, disinformation, climate change, polarization, staffing and training and supply chain continuity — that are on the minds of the situation room and the board room.
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[WEBINAR] What the Future: Conflict (November edition)
Whether you’re a head of state or head of the C-suite, the future of war is your business. Technological shifts, fragile supply chains, changing relationships to institutions, disinformation, climate change, resource scarcity: The forces that will determine the future of conflict will also shape the future of commerce.
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Republican debate watchers feel DeSantis did the best
However, the 538/Washington Post/Ipsos post-debate poll also finds that most Republican primary voters did not tune into the debate
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DeSantis, Ramaswamy, Haley seen as top performers in first Republican debate
Post-debate FiveThirtyEight/Washington Post/Ipsos poll also finds that a majority of Republican primary voters did not watch the debate
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Reuters/Ipsos Poll: Americans support military preparedness against possible threat from China
Nearly half of Americans would like to see TikTok banned from use in the United States.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Reuters / Ipsos Russia Ukraine Conflict Survey June 2023
Most Americans support providing weapons to Ukraine and many think Russia is losing the war.
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How we think about generational attitudes
When thinking about the future, marketers will need ongoing research to understand generational shifts on gender views, says Ipsos’ Matt Carmichael.
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How behavioral science can boost understanding about gender
New research shows that careful brand messaging can broaden perspectives on gender issues. Ipsos’ Luke Nowlan explains what marketers can learn from this.