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Reuters/Ipsos Poll: Americans support military preparedness against possible threat from China
Nearly half of Americans would like to see TikTok banned from use in the United States.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Reuters / Ipsos Russia Ukraine Conflict Survey June 2023
Most Americans support providing weapons to Ukraine and many think Russia is losing the war.
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How we think about generational attitudes
When thinking about the future, marketers will need ongoing research to understand generational shifts on gender views, says Ipsos’ Matt Carmichael.
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How behavioral science can boost understanding about gender
New research shows that careful brand messaging can broaden perspectives on gender issues. Ipsos’ Luke Nowlan explains what marketers can learn from this.
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How technology can help us understand each other and ourselves
Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Best in class neuroscience research case studies
Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.
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What Worries the World – April 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 13 months.