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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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Shifts: How will our version of the American Dream evolve over time?
Ipsos Strategy3’s Matt Palmer considers the forces that could redefine the aspirations and markers for the now, next and future of success, self-reliance and personal impact.
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How America’s ‘stuck at home’ trend is shaping the American Dream
Yoni Appelbaum, author and deputy executive editor at The Atlantic, discusses the policies and biases that are keeping Americans “stuck” where they are.
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Why higher education remains a key driver of the American Dream
Michael Strain, director of Economic Policy Studies at the American Enterprise Institute, explains why higher education and entrepreneurship will still drive upward mobility in the U.S.
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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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Americans are getting less happy with their commutes
The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker
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People are split on whether news coverage of AI is favorable
Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker
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Fewer Americans are cutting back on dining out
Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker
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More Americans say their employer aligns with their political beliefs
More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker
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Where do Republicans stand on Elon Musk?
Five charts on how the Trump-Musk feud affected where Republicans stand on Elon Musk