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Business travel is down. Leisure travel is up. Here's what that means for hospitality businesses.
Here’s how hospitality brands can take advantage of shifting trends to become leaders of tomorrow.
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Travel is back, just not for everyone
Below are five charts on the resurgence of travel plans for this summer and a closer look at the Americans making plans to travel this summer.
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How to predict, measure and optimize the success of your brand
Revisit our webinar to hear new research on building successful brands by shaping expectations, integrating context and acting with empathy.
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Americans trust teachers, but some still want parents to be the primary voices on what's taught
Concerns around teacher shortages and underpaid educators drastically overshadow politically-motivated book bans and culture wars
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COMMERCE NEXT
Be sure to join Ipsos’ Kristyna Kanzler and CreatorIQ’s Mike Balducci to learn more about How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior
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Many women report not feeling comfortable discussing menopause at work
New Bank of America poll with data collection by Ipsos finds menopause is largely viewed as a life stage rather than medical issue
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Why electric vehicle interest is stagnating at the worst possible time
A slew of consumer concerns are having a ripple effect on every major player in the EV industry. Here’s how to regain momentum.
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Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
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Everyday Sustainability: What Actions Americans are Taking
Revisit our recorded webinar exploring how Americans are addressing sustainability concerns in their day-to-day lives, and the opportunities for brands.