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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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The Future of Packaging
Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.
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Global Study Highlights Misperceptions of Key Issues like Crime, Climate Change, Sex, and Others
The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions
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New Data Show the Changing Definitions of Food
Ipsos’ What the Future report identifies the top trends for the future of food
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Small business owners report growing economic optimism
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
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Transforming Healthcare through Patient Experience
If you are committed to helping transform the health care environment and need proven insights to uncover opportunities, this podcast series is for you.
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Human Factors & Ergonomics in Healthcare
Ipsos is delighted to be the Platinum Sponsor of this marquee symposium featuring cutting-edge presentations, posters, and workshops on emerging issues in healthcare human factors and the challenges facing us in the near future.
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[WEBINAR] Evidence-Gap Analysis
Tactical approaches to articulate value and increase collaboration between HEOR and market access
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Voters See Tackling Healthcare and Immigration as Next Congress’ Top Priorities
Ipsos/Daily Beast Pre-election Poll