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Black Voters Aren't into Identity Politics
We look at how identity influences black voters voting preferences and behavior.
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Ahead of the Debate, Do National Trends Help Us Understand Iowa?
Weeks away from the Iowa caucus and just hours away from the debate, we look at how national polls correspond with likely caucus goers’ impressions of the candidates.
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Bringing Consumer Occasions to Life
Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.
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Small Dollars Are Fueling the 2020 Election
Campaign fundraising has been an intense focus for the primary candidates. We look at how much people are giving.
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How Strongly Do People Identify with their Zodiac Sign? Well, It Depends on Who You Are
As both the year and decade wrap-up, many people will be turning inward and skyward to get an idea of what the next year, or ten, will hold. In this new survey of Americans, we investigate these cosmos-focused people.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
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The Future of Gender is Increasingly Nonbinary
New Report Explores Public Opinion, Marketing and Business in the Gender Spectrum
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AMA Virtual Conference: The Year Ahead
2020 will bring an abundance of changes. The AMA’s line-up of keynote speakers will teach you how to be a catalyst for change, internally and inter-personally; get you caught up with what the 2020 election means for marketers, and introduce you to new trends and re-imagined frameworks for your operations.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.