Bringing Consumer Occasions to Life

Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.

The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities
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Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach. And it’s essential to consider the consumer perspective. In today’s complex and dynamic market, it's impossible to capture growth opportunities without it.

How are the consumers themselves perceiving, using, and organizing brands, products, and categories?

Rather than viewing markets through the lens of traditional classifications, social data allows us to uncover multi-dimensional and nuanced consumer viewpoints that currently drive trends and behaviors.

View our on demand webinar to hear Ipsos’ Menaka Gopinath and Coca-Cola’s Human Insights PAC Lead, Raul Ponce, discuss how leveraging social data has helped bring sharper focus to the beverage market, including allowing Coca-Cola to better understand and act on key drinking moments for retail activation.

Webinar Key Takeaways

  • Learn how social data can help bring key consumer occasions and moments to life
  • Take a deeper dive into innovative new methodologies behind social analytics
  • Understand how the consumer-led approach can yield more authentic and strategic insights

This topic was previously presented at Insights Association Corporate Researchers Conference. Listen to a podcast interview featuring highlights from the conference.

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The author(s)

  • Menaka Gopinath President, NA, Ipsos SMX-Communities

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