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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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HFES International Symposium
Ipsos is delighted to be taking part in this year’s Human Factors and Ergonomics in Health Care conference – an event dedicated to sharing the latest science and best practices, understanding innovations in the safety of health care providers and patients, and sharpening the focus of HF/E initiatives.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Mapping & Measuring Emotional Experiences
Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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Post-election, many Americans are surprised by the outcome but trust the results
Post-election FiveThirtyEight/Ipsos poll finds that Republicans are behind Trump and DeSantis for 2024 nominee, while Democrats are fractured.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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[WEBINAR] Mapping & Measuring Emotional Experiences
During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.
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Unlocking collaborative, patient-centric partnerships
Read more about Ipsos’ approach to developing sustainable, long-term partnerships and ensuring patient inclusion.