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Strong generational differences emerge in our news consumption
Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.
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Men are more confident in their ability to spot fake news or AI content
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
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How the Middle East might impact Biden’s presidential campaign
Below are five charts on how Biden’s handling of the Israel/Hamas war may be affecting his level of support among the Democratic base and whether it might come to haunt Biden come November
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Using Behavioral Science to uncover the nonconscious building blocks of attitude change
The Ipsos case study has been included in the 2024 NMSBA Neuromarketing Yearbook – take a look.
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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[WEBINAR] Election Action: Why businesses need to prepare for 2024’s uncertainty
A victory for either side could lead to radically different futures in 2025 and beyond as the candidates shape the economy, regulations and consumer attitudes and behaviors. That creates high stakes for businesses, especially those that operate on a long timeline.
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Gen AI Webinar: From Wow to How
Generative AI can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.
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[WEBINAR] Gen AI: From Wow to How
Watch our virtual panel discussion with experts from Adobe, the Estée Lauder Companies and New York University
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[RECORDING] The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
Join us as breast cancer expert from Ipsos, Eric Blouin, and CEO of Living Beyond Breast Cancer, Jean Sachs, dive into the findings and implications of this research.
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Presidential approval rating polls
Each month, we ask Americans whether they approve or disapprove of President Joe Biden's job performance.