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What unites Americans? Service and values
In the five charts below, With Honor and Ipsos found that service, American values, and Veterans unite the country around a shared sense of purpose and direction.
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Americans view country as deeply divided, but believe most have much in common
Shared fundamental values unite Americans
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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How a (hypothetical) conviction in Trump’s criminal cases may affect the election
Below are five charts on where Americans stand on Trump’s trials and how they might react to a conviction
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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April 2024: Consumer confidence largely up in Europe
In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
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Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
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Why Americans think streaming TV is only getting better
49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
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Unleashing the Power of Gen AI: Purina’s Insights Journey with Ipsos
Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.