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New multi-cancer early detection test developed by GRAIL generates excitement among prospective patients.
The test positively impacts perceptions of a health system and could help attract new patients.
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The Quirk’s Event
Ipsos is delighted to be supporting The Quirk’s Events in Chicago and New York. Join us to hear from the research industry’s best and brightest, as well as networking opportunities with leaders in the insights field.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Most Americans think the end of the U.S. presence in Afghanistan makes no difference on our safety from terrorism
New ABC News-Ipsos poll finds the public gives Biden poor marks on Afghanistan and immigration, more positive on COVID and infrastructure
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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Majority of parents say it is harder to be a parent now, compared to 20 years ago
Beliefs in women’s opportunities for advancement vary among men and women
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Political divisions are biggest generational threat to American teens
Fewer teens say now is a good time to be growing up than in 2005.
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Delta is changing Americans' behavior
As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
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All Americans see the value of higher education, but race continues to be a partisan flashpoint
New Axios-Ipsos Hard Truths poll finds that American attitudes towards higher education are remarkably similar until race gets mentioned