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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Who gave Democrats the edge on the generic ballot?
Following the same people over time, FiveThirtyEight/Ipsos tracking unpacks the people and issues driving previously uncommitted Democratic voters to the midterms.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed; support is weaker
in the U.S. than in all other western countries -
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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U.S. consumer sentiment shows stability but remains muted
Americans show less confidence in their job security
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Ipsos Core Political : Presidential Approval Tracker (07/27/2022)
This week’s Ipsos Core Political has President Biden with a 37% approval rating, as the economy remains the country’s most important problem.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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How inflation is changing our behavior at the pump and the ATM
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.