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Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research And Purchase Vehicles
Millennials More Interested Than We Thought; Mobile Devices Center of In-Car Infotainment
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Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions
Top-Rated Audio System Brands Influence Half of Car Purchase Considerations
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
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What's Driving Consumer Conversations Online?
Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Fearing Wrong: Global Perspectives on Violence Against Children
Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home
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Ipsos Delves Deeper into Digital with New Senior Vice President
Jake Dorn Brings Decades of High-Tech and Online Strategy Experience