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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Building Belonging: The Meaning of Digital Community & Connection on Roblox
Watch a discussion on community, belonging, and connection online and what it means for brand marketers.
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Bipartisan support for policies addressing cost of living
In redistricting debates, many say it is no longer possible for states to draw election districts fairly
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A closer look at President Trump’s approval rating
Five charts that show where Trump’s approval stands and what that could mean for 2026
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
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How Americans are approaching the holiday season
Below are five charts on when Americans plan to start their holiday shopping, the emotions Americans are feeling about the holidays, and how Americans are feeling about shopping and prices this holiday season
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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
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Know the New America: Public Opinion Update
View our on-demand webinar to hear the very latest public opinion data and insights to help make sense of America’s new reality.