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Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
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Insight Association Converge
Ipsos is delighted to be a sponsor of this year’s IA Converge Conference: The intersection of data science, market research and analytics.
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Women in Travel Tech Conference
Join Ipsos’ Menaka Gopinath who will be the keynote breakfast speaker at the WiTT conference this winter.
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A Quarter of Americans Believe that Crashed UFO Spacecrafts Are Held at Area 51 in Southern Nevada
Half of Americans think the U.S. government should reveal Area 51 secrets
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Ipsos Clients Win Nine David Ogilvy Awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards
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Awareness of United Nations’ Sustainable Development Goals is Highest in Emerging Countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals
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Global Consumer Confidence Index Hints at a Global Economic Slowdown
Significant Drops Are Seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; Meanwhile, Optimism Gains in Argentina, Saudi Arabia, France, Turkey and China
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The FQ Lounge at Advertising Week
Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient:
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.