January 2020 Global Consumer Confidence: A Mixed Picture

Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina, and Japan, but falls in Poland, Turkey, Sweden, Israel, and South Korea

The author(s)

  • Nicolas Boyon Senior Vice President, US, Public Affairs
  • Chris Jackson Senior Vice President, US, Public Affairs
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Visit our interactive portal, Ipsos Consolidated Economic Indicators (IpsosGlobalIndicators.com) for graphic comparisons and trended data pertaining to the Ipsos Global Consumer Confidence Index and  sub-indices -- and all the questions on which they are based.

Washington, DC, January 16, 2020 — At 48.7, January 2020’s Ipsos Global Consumer Confidence Index remains within 0.2 points during each of the past three months, and 1.5 points below its highest level in May 2018.

The stability of the Global Index is driven by a significant drop in consumer confidence in five of the 24 markets measured monthly by Ipsos, accompanied by a significant increase in five other markets. Over the past three months, consumer confidence as measured by the “National Index” has shown a notable decrease in Poland (-3.8 points), Turkey (-2.5), Sweden (-2.4), Israel (-1.7), and South Korea (-1.5). Meanwhile, it has gained significantly in South Africa (+2.1), the U.S. (+1.9), Great Britain (+1.9), Argentina (+1.9), and Japan (+1.5).

The National Index reflects consumer attitudes on the current and future state of their local economy, their personal finance situations, their savings and their confidence to make large investments. Mainland China continues to enjoy the highest National Index with a score of 69.6, followed by Saudi Arabia (64.0) and the United States (62.6). The U.S. National Index is just 1.0-point shy of its 18-year record high level seen in May 2018. The countries with the lowest National Index scores are Turkey (34.0), Russia (38.0), and South Korea (40.1).




About the Study

These findings are based on data from Refinitiv /Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 markets via Ipsos’ Global Advisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-74 in the United States of America, Canada, Israel, Turkey, South Africa; and age 16-74 in all other markets each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Italy, Japan, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.

Data collected each month are weighted so that each country’s sample composition best reflects the demographic profile of the adult population according to the country’s most recent census data. Data collected each month are also weighted to give each country an equal weight in the total “global” sample.  Online surveys can be taken as representative of the general working age population in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and the United States. Online samples in Brazil, China*, India, Israel, Mexico, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population.

Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. The precision of the Refinitiv/Ipsos online surveys is measured using a Bayesian Credibility Interval. Here, the poll has a credibility interval of +/- 2.0 points for countries where the 3-month sample is 3,000+ and +/- 2.9 points for countries where the 3-month sample is 1,500+. Please click on this link for more information on credibility intervals.

The author(s)

  • Nicolas Boyon Senior Vice President, US, Public Affairs
  • Chris Jackson Senior Vice President, US, Public Affairs

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