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Americans favor stricter gun laws, though support has declined from 2019
New USA Today/Ipsos poll find that fewer Republicans favor stricter gun laws, Congress acting on background checks compared to previous years
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Views split on whether athletes should take a stand on political, social issues
Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
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Is Your Pharma Website Optimized for Users?
Listen for insights on how improving the website for your product can benefit end users, as well as your company.
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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Small business outlook improves, except for macroeconomic views
The MetLife/U.S. Chamber of Commerce Small Business Index score in Q1 2021 reveals a continuation of marginally increasing optimism.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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Most Americans support increasing the federal minimum wage to $15 an hour
A new Amazon/Ipsos thought leadership study finds that Americans look to large companies to help push forward raising the minimum wage.
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America the Uncertain: March Highlights
Key highlights from March's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.