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Small business outlook improves, except for macroeconomic views
The MetLife/U.S. Chamber of Commerce Small Business Index score in Q1 2021 reveals a continuation of marginally increasing optimism.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Most Americans support increasing the federal minimum wage to $15 an hour
A new Amazon/Ipsos thought leadership study finds that Americans look to large companies to help push forward raising the minimum wage.
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America the Uncertain: March Highlights
Key highlights from March's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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Cliff’s Take: Americans Welcome Federal Support
Broader skepticism of big government lessened during the pandemic.
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Most of America does not tune-in for Biden’s address, still thinks he’s doing a good job with the pandemic
Large majorities support Biden proposal, mixed on future for the country after the pandemic
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Americans are most likely to trust healthcare workers and doctors
Partisanship drives difference in opinion amongst professions
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People want to know who has gotten the COVID-19 vaccine
The majority of Americans believe it is important for them to know who around them has received the coronavirus vaccine.