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U.S. consumer sentiment falls to lowest point in 18 months
Purchasing confidence tumbles as Americans expect inflation to continue rising
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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Ipsos Core Political : Presidential Approval Tracker (06/15/2022)
This week’s Ipsos Core Political has President Biden with a 39% approval rating, a 13-point decrease from this time last year when he stood at 52%.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Proper context
This week we are taking a step back and looking at the rest of the world, how anti-establishment opinion has held up during the pandemic, the main issues globally, and three case studies examining how these dynamics are playing out in elections.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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Ipsos Core Political : Presidential Approval Tracker (06/08/2022)
Few Americans are optimistic about the direction the country is headed in, and only 41% approve of President Biden’s performance in office.
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Two in three Americans favor stricter gun laws
New USA Today/Ipsos poll shows views on gun laws haven’t changed significantly over time, and partisan divisions remain
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Does the auto industry have an electric vehicle generation gap?
Insights from the 2022 Mobility Navigator suggest a dramatic difference in how older buyers view EVs vs. their younger counterparts.