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GreenBook Webinar: How to Engage Your Gen Z Consumers
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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Seven in ten Americans say the country is in crisis, at risk of failing
New NPR/Ipsos poll finds a year after January 6th, Americans remain divided on interpretation of the event
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Monitoring Quality
Automotive and Mobility Development: Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
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Over half of Americans believe the country's economy is headed in the wrong direction
The same proportion believe the country overall is headed in the wrong direction
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Ipsos Core Political : Presidential Approval Tracker (12/17/2021)
Forty-eight percent of Americans approve of President Biden's performance in office
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America in Flux: Looking Ahead
Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
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Do Americans really expect 2022 to be a better year?
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.