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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Read more about how building trust gives companies an advantage in telling their story in times of crisis, marketing their products efficiently, and turning stakeholders into advocates.
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Americans are more comfortable paying their bills, but think high prices are here to stay
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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[WEBINAR] Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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How driving technologies are transforming the automotive industry
Revisit our recorded webinar to hear Ipsos analysis regarding which features are desired, and which don’t pique new car buyer’s interest.
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How America Pays for College 2023
The new Sallie Mae/Ipsos report reveals that families spent more on college in academic year 2022-2023, with out-of-pocket contributions covering half of education costs
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Live demo: Discover dynamic, predictive measures with Ipsos.Digital
Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.