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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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The cost of living crisis continues to grip consumers despite easing inflation
In the sixth edition of the Ipsos Cost of Living Monitor, fewer think interest rates and inflation will rise.
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How much of an impact could the war in Gaza have on the election?
Below are five charts on inflation, the war in Gaza and what these two issues might mean for the 2024 election
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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How thrifting’s influencer boom is reshaping the way we shop
For the next generation of shoppers, thrifting isn’t just about frugality. “Big Thrift Energy” author Virginia Chamlee explains how bargain hunters are chasing sustainability, quality, nostalgia, and more – and what it means for the rest of the retail world.
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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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A majority of Americans value their credit card rewards
Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker
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More say they can save money as mixed bag of economic opinions continues
The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Why Americans think streaming TV is only getting better
49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.