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Trump and Harris are locked in tight race among voters in swing states
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court
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How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies
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Ipsos Announces Four Promotions to Enhance Client Focus
Four leaders from across Ipsos — Lisa Gudding, Jessica Gates, Wendy Wallner, and Mike Bellmont — receive promotions for senior leadership roles
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Is Buy Now, Pay Later here to stay? Here’s what the data says
According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?
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Americans trust those who have served in the U.S. military and law enforcement to be best elected officials
New Ipsos poll conducted on behalf of With Honor Action also finds that Americans view honesty as the most appealing attribute for elected officials
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Nearly two in five Americans turn to AI for financial management advice
But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation
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Most Democrats are very enthusiastic about Kamala Harris as the Democratic nominee
New ABC News/Ipsos poll finds an increased interest in voting among Democrats after Biden stepped out of the race and endorsed Harris
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Looking for Truth in the Fog of War
Ipsos is pleased to be taking part in The University of Chicago’s Harris School of Public Policy sessions exploring current events and their impact on society.
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Leisure
In What the Future: Leisure, experts explain how Americans spend their time off the clock — and where leisure will go in the years to come.
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Why the future of travel will be more streamlined and more personal
A new generation of Americans is traveling — and their expectations are shifting along with their itineraries. Hilton’s Jess Petitt, who is senior VP, commercial strategy, insights and analytics, explains how travel companies can help them make memories away from home.