How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”

New York, August 6, 2024 – More and more Americans say they choose brands that support their values. And according to the 2024 Ipsos Global Trends survey, four in five people in the U.S. (84%) believe brands can do good and also make a profit.

But in a challenging social and economic landscape, how do businesses meet that expectation?

Insights to Activate: ESG, the newest report from Ipsos, one of the world’s leading market research companies, explains how brands can leverage environmental, social, and governance (ESG) principles to develop products and services that are purposeful, profitable and powerful for brand growth.

But ESG considerations aren’t just for the C-suite. Ipsos’ three-part series begins with “The ABCs of ESG,” which explains why insights professionals need to help monitor customer opinions on ESG, and use that knowledge to meet consumer expectations.

Then, in an exclusive Aug. 7 webinar, a panel of senior leaders from Paramount, the Ad Council, and Ipsos will explore how brands can connect with consumers through the three key elements of behavior change: attention, beliefs, and compliance.

Finally, on Aug. 13, Ipsos will launch a client impact story recounting how Ipsos combined qualitative and quantitative research to help a global entertainment company drive change for representation in advertising.

Insights to Activate: ESG is the latest chapter of Insights to Activate, an ongoing series explaining how market research and foresight can help brands make smart decisions today and tomorrow. Previous reports include ”Context or Chaos: 3 Ways Modern Brands can Break Through & Thrive,” “Election Action: Is Your Business Prepared?” and “Gen AI: From Wow to How.”

Register for the August 7 webinar and learn more about Insights to Activate at

https://www.ipsos.com/en-us/insights-activate

For further information, please contact:

Christopher Good
Communications Associate, Ipsos
[email protected]

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Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

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