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Alternate Research Methods
An overview of alternative ways to conduct research when face-to-face contact is not an option.
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U.S. consumer confidence is plummeting
Consumer sentiment just dropped from a near record-high to its lowest level in eight years
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Be Your Customer’s Hero – Come To the Rescue!
A look at how consumers are making it work in the midst of Covid-19 and the opportunities for brands to innovate.
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Data and insights will help CDC and Resolve develop guidelines for adapted COVID-19 preventive measures across Africa
This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.
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Top Social Media Sites Combating Misinformation
Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.
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Context is King: Winning in the New Content Wars
View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
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Communicating in Crisis Mode
Covid-19 communications - lessons learned from the lens of Behavioral Science.
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Affluent Consumers: A Return to Normal?
Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
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The Uncertainty of Our New Normal: A Data Dump
What Ipsos research can tell us about our new reality
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Amidst COVID-19, how can brands help with self-care and healthcare
Our latest US Online Community study reveals how consumers are seeking ways to feel better amid the throes of the coronavirus pandemic.