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A Quarter of Americans Expect a Less Gendered Future
The results anchor a new report from Ipsos that delves into the global public opinion about the future of gender.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice
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Ipsos Update - February 2020
Welcome to February’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes a look at gender, shopper trends, entertainment in India, and young people’s perspectives on education and war.
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Creating a Community Hub In-Store to Drive Traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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The Beryl Institute-Ipsos PX Pulse finds U.S. Patients more positive about their own healthcare experiences than country’s system
PX Pulse is a quarterly tracking poll designed to elevate the understanding of current perspectives on the patient experience in U.S. healthcare
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Ipsos acquires Maritz’s Mystery Shopping business
Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.
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Reuters/Ipsos Survey: 2020 Democratic Primary Tracker (1/31/2020)
Biden remains the favorite among Democratic registered voters, Bloomberg and Warren are tied for third.
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Three Quarters of Younger Adults Are Interested in Unisex Personal Care Products
When Shopping For Personal Care Products, Nearly Four in Ten Younger Adults Look For High Quality Products
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.