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Cliff’s Take: Vaccine Skepticism Clouds New Optimism
Vaccine hesitancy holds steady at about one in five Americans.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/18/2021)
The majority of Americans approve of the way Biden is handling the economy and COVID-19
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Consumer confidence heads towards pre-pandemic levels
Sentiment rallies to new pandemic high for fourth week in a row
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Disrupting the Entertainment Content Positioning Model
Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.
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Americans report high levels of concern about data privacy and security
More than half support for new rules and laws limiting what technology companies can do.
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Small business outlook improves, except for macroeconomic views
The MetLife/U.S. Chamber of Commerce Small Business Index score in Q1 2021 reveals a continuation of marginally increasing optimism.
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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Most Americans support increasing the federal minimum wage to $15 an hour
A new Amazon/Ipsos thought leadership study finds that Americans look to large companies to help push forward raising the minimum wage.
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail