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How will people define beauty as they age?
For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.
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The Inside Track: 2022 Midterm Elections February Highlights
Key highlights from February’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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How news consumption impacts views of the pandemic
Where Americans primarily source their news holds surprising implications for how they perceive COVID.
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Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Ipsos Core Political : Presidential Approval Tracker (02/16/2022)
This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
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Less than half of families feel confident about paying for their college-bound children's education
Families believe in the importance of higher education, but aren’t sure they can fund college according to Sallie Mae/Ipsos polling.
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What Tech Executives Should Know in Today’s Polarized Society
The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.
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No way forward
Weariness with COVID is baked in at this point, but there is little consensus on how the nation should move forward.