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Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
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Future Jobs to Be Done
As Americans’ teenage years shift, so will their needs. Charlotte Morris, an engagement manager at Ipsos Strategy3, illustrates one potential scenario that tomorrow’s brands and institutions will need to solve for.
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Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
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How financial services providers can help customers deal with inflation
While banks cannot influence policies to impact inflation, they can show empathy and help alleviate customer economic anxiety by launching new products and services to help them cope, and ultimately deepen trust and win new customers.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened.
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Americans have more confidence in the economy than a year ago
Americans are more confident than they were a year ago in investing in the stock market (43% say they are confident now vs. 34% a year ago); taking out a loan (43%/35%); buying a new home (36%/31%), according to new polling from the Ipsos Consumer Tracker.
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Making a list, and price checking it twice: Most Americans (74%) buying fewer gifts in response to inflation and rising cost of living
Economic snowstorms are burying a majority of Americans (55%), who plan to dig out of the situation by using debt to fund holiday gift purchases.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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School shootings are a problem. Where are the solutions?
Below are five charts on the state of gun violence in the U.S., how it affects K-12 schools, and the fundamental disagreements that keep solutions elusive